Definitely on the pricey side, as sunscreen goes. About CAD $65 for 30ml. But, if it's as good as it claims to be - then it's worth it. It is light weight, and soft. Not tacky, like run-of-the-mill sunscreens. Easy to layer under/on top of makeup. Bottom line - it's worth it, if you want to splurge. Otherwise, Clarins's UV 50 - multi protection sunscreen works just as well (CAD $42).