Amazing product!

This shampoo is the best purple shampoo for blondes. A lot of the time they can be been drying on the hair but this one isn’t and paired with the conditioner it’s the perfect combo. This is the only purple shampoo I use now and it keeps my blonde hair very ashy and takes away any yellow tones.

Best whitening shampoo for bleached hair

I've tried many shampoos and toners to whiten my bleached hair and this is by far the best. It tones to an ashy white and with continued use gives hair a lilac colour which I really like. For me the shampoo is conditioning enough so I don't use the conditioner.