Strong initial berry taste but doesn't last

The Very Berry Cheerios definitely have a strong initial berry taste. I'm not a fan of fruity cereal, so I definitely wasn't too keen on it, but if you like a fruity type of cereal then I'm sure you would like it. I should mention that the fruit flavour doesn't last for very long. After you start biting into the Cheerio, the fruit flavour somewhat dissolves, and you are met with the typical oat-like taste of a normal Cheerio.