Good.

This flat iron has a great ceramic quality. I have been using exact same model of ceramic iron for years. The only downside of it is that, the on/off switch is not made of the best quality material and it gets broken eventually. My last iron had no issues and was working great but the switch just broke and it stopped functioning and I had to buy a new one.

Not for thick long hair

I would not recommend for thick curly hair, as it does not make super straight and takes forever for results. I think GS or another brand would be better.

I hate this straightener, to get way too hot, too fast, and causes you to burn your fingers, hair, and scalp. This straightener is for African Americans I believe who have a fro but want to straighten their hair for a day.... I would not recommend this on fine hair

Works well but broke after a few months of home use.
Managed to fix it myself since I could not bring myself to cough up all that money on a new one.

I love this iron but i wish it can be a little more thiner for my little hair infront of my head so i can straight them up

I had my CHI straightener for about a year and I really loved the way it worked. However, not too long after I got it I started having issues with the on/off switch until finally it stopped turning on at all.

When I went back into the store they told me that other people had this same problem, so I chose a different brand to buy next. But I actually just went into a Beauty Supply Outlet yesterday and they told me that during the time I purchased mine (I think it was about 4 years ago now), CHI straighening irons were being manufactured in China and so the quality went down the tubes. Apparently they are now being made in the USA again and so the quality of the new ones is improved.

Another problem with the CHI straighteners is that they are coated with ceramic, so underneath is metal. This is really damaging to your hair, but it heats up really fast and that it can straighten your hair so fast.

I own a Chi and have for over four years now. I have to say that I find it to be a disappointing product. One might ask why I still have/use it if I find it to be less than satisfactory... I have very fine straight hair to begin with so it works relatively well for everyday use. However I feel that CHI's are very hit and miss. I have many friends who have ended up with lemons. I feel that I have a lemon myself. Some of them simply do not straighten hair to the same quality that other CHI straighteners do.

I have the CHI ultra in red that I bought from my salon. I think that when you stray away from the original black CHI the quality seems to go down for some strange reason. Does anyone else seem to have this problem?

However the original 1" CHI (my girlfriend had to go through 2 CHI's before she found this one that works well) does straighten hair incredibly. When I use her CHI my hair becomes soft like feathers and perfectly smooth. Baby hairs do not get caught between the ceramic plates and the plastic encasement like they do with the CHI ultra. If I were to buy another hair straightener I would go with the original 1" CHI or try a Paul Brown flat iron... many of my friends have those and are very happy with the results it produces.