I am a coffee addict and have always been. Caffeine doesn't do much to wake me up, however I have always liked the taste of coffee, simply for the taste. I have recently become an enemy to hot drinks as they tend to irritate my throat. What I love about this particular drink is that it is so concentrated that by filling a glass up with ice won't water the drink down. The best way to take it is with ice anyways. Great flavour and i will reach for this before Starbucks, because not only doesn't it taste great, but it's a fraction of the price.