Leaves the hair still soft, although i would leave it on longer than the recommended time, if you have stuborn grey like I do. Its almost true to its color on the box. I am 90% grey so it's a bit lighter than what i would of liked, but it did cover the grey. I think next time i will go a shade darker.

Wow! This is the product I prefer. Stay longer than other even if you washed frequently your hair.

I've been dying my hair for over a decade and was resigned to the fact that none of them could take hold on the stubborn gray at my temples and over my ears. None of the other brands I tried lasted more than two weeks before I'd nearly be all gray in those areas again. Sometimes, the dye didn't take at all from the get-go, esp over the greys at my temples.

I tried this on July 15. 8 weeks later, the greys are just barely showing -- I'm guessing I can last another 2-4 weeks before I need to touch up!!!

Gets my approval for sure!!

I used this for the first time just last night! Was excited to try a newer product that will cover the incoming greys. Love the pre-treatment serum gel that's included! Dye went on with same consistency as all other Clairol dyes, creamy and not too runny. I have long thick hair and one box was enough to completely saturate all of my hair. This shade, #5 Medium Brown, came out beautiful! My hair is nice and soft. Full color and shine. Quite impressed! Will definitely be using this one again.

I tried this hair color on a whim. I was having difficulty finding a brand that would deal with my stubborn grays. As a young woman I am embarrassed of my grays so I have been coloring my hair my natural color dark brown for years. This product has been the best I have used so far. I have tried so many other kinds of permanent hair color and none of them would work well on my stubborn gray hairs. I would have to leave the dye on for so long and my hair would end up black. With this one I left it on for the normal time and it worked perfectly. I will never go back to the other kinds I have used in the past. Truly a winner in my books!

I love this hair dye. It dyes all the grey hair evenly and well and is very effective. I don't feel like I need to re dye my hair so often when I use this brand compared to others. As an added bonus it leaves my hair feeling great and super soft.

Love this product - long lasting and great grey coverage

most advanced grey coverage hair colour collection. Hair colour powered with the science of Pantene. This is the best hair color I have used. Best grey coverage ever, leaves hair shiny and soft