The absolute best, and no Bleach

I was going to purchase a bleach kit to make my dirty blonde hair platinum; I saw the Clairol Blonde it up box and read that it lightens up to 5 levels with absolutely no bleach, I couldn’t believe how this product made my hair feel so soft and silky; when I use bleach my hair feels like straw, I left the product on for 45 minutes and my hair looks so beautiful and super light blonde; I will never purchase another product other than this. I bought my daughter in law 2 boxes she has long hair; her hair was I’d say dark blonde; she now has platinum blonde colour, no toner needed. I can’t say anything better about this product. It was only $10.99, at the salon I go to I pay $160+ for the colour I have now, this is a game changer for anyone who goes to bleach.