I bought this hair color because I thought 10 minutes that would be great and it was great. My hair turned out perfect in 10. It was shiny and the color was perfect just like I wanted. I was so pleased and will be using nothing but Perfect 10 in the future. I must also add that I have gray hair and it covered my gray beautifully which I have had problems with in the past with some hair colors.

I bought Clairol Perfect 10 instead of my normal brand (Revlon from the states)because I had heard good things about it. It colours your hair in 10 minutes, perfect for busy moms. It gave me a really nice natural looking colour (purchased the lightest blonde they carry). No nasty smell. Nice applicator. The only downfall for me was that it didn't lighten as much as I had hoped it would, but I would definately purchase again!!!