Easy to use and less damaging!

This stuff will smell when you first mix it, but most dyes are like that. What's different about this dye is the strong colour payoff (one of the few actually intense ash colours that came out as an intense ash) and the minimal damage! My hair actually came out softer! I did heavily oil my hair with coconut and argan oil beforehand, but it's never come out so soft before. I've used many drugstore dyes but this is so much better for pretty much the same price! Keep in mind you should use the matching developer for a more accurate colour result.

natural looking blonde

I used Miss Clairol Winter Wheat hair colour on my mom's hair. It looks natural because it tints hair with a variety of blond colours, not just one. This colour is now hard to find, so I order it on Ebay.