To keep up my rep of being a total beauty junkie I picked up a new mascara last week that I totally didn’t need. Well, at the time I thought I might need it since it said it was High Impact mascara. Those couple of words reminded me that I totally needed some High Impact lashes in my life, and I thought I would give it a try.

At $19 it didn’t totally break the bank either, so I spent the week willing it to replace my favourite Benefit’s They’re Real Mascara. The mascara only comes in Black or Black/Brown, so it’s really all business and no fun (usually there are a few other colour options with mascara, but it’s not like I have bought a blue or a green one lately anyway).

The claims? Instant volume and length that resists flaking, clumping, smudging. They said it could stand up to heat, humidity, and an active day.

The first thing I noticed was how smooth it went on. The consistency is a little watery so it easily smoothed onto my lashes and was easy to apply. The tips Clinique gave for the mascara was to start at the base of my lashes and then wiggle the brush up to the tip of my lashes. It said to repeat this step, and to prevent clumping to let the mascara dry between coats. I am all about following instructions so I did exactly as told. I didn’t notice any clumping at all which was great, but what I did notice was that the consistency of the mascara was so watery I had to build over and over and over again to get any “Impact”. It went on so smoothly I didn’t really see a lot of volume, and to create the volume I wanted I had to put a lot of this stuff on.

I also found that it didn’t separate my lashes as nicely as I would have liked. I had to use another want to separate my lashes the way I like them to be. It seemed to clump them together, and I think it was all the brushes fault.

It really doesn’t like it when your lashes curl. It seemed to want to straighten my lashes out which was sort of annoying. The formula just didn’t seem to be thick enough to bend your lashes in the shape you want.

It stays on long and seems to be waterproof. It doesn't give you the best curl or length in lashes though.