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"About our Brand" COFFEE-MATE was the first to transform an ordinary cup of coffee into a creamy treat and remains the leading innovator in the non-dairy creamer category. In 1961, COFFEE-MATE was introduced as the world’s first non-dairy powdered creamer. COFFEE-MATE soon established its position as America's most popular non-dairy creamer. This favored status was strengthened with the introduction in 1989 of NESTLE COFFEE-MATE liquid, which quickly became the number one non-dairy liquid creamer on the market, a position it still holds today. NESTLE COFFEE-MATE sets the pace for the entire coffee creamer industry through its regular introduction of new and exciting flavors that keep consumers interested in turning "kitchen coffee" into "cafE coffee." Over the past couple of decades, COFFEE-MATE has transformed how consumers enjoy their coffee through the introduction of dozens of new flavors, Special Edition and Seasonal flavors and reduced fat, fat free and sugar free varieties in both powder and liquid.