I find that this toothpaste is at best average and doesn't make my teeth feel clean at all. Its okay in a pinch but I wouldn't use it on a regular basis.

This is the only toothpaste I will purchase for y family, it is recommended by our family dentist.

I really like this product. I use it everyday and I feel as though it keeps me mouth clean and fresh for hours. Like any toothpaste, the "freshness" wears off and requires you to brush your teeth numerous times to maintain that level of "clean".

I think it's great! It has a great taste also, not like other brands!

Thought id try it but it doesn't beat crest

Leaves teeth feeling smooth, and doesn't make me tear up.

Needed toothpaste and while at Safeway noticed this toothpaste on sale for $1.00. At that price why not give it a try.

130mL for $1.00, who can resist the price. I bought the Winterfresh flavour and found it to be quite nice, light, no burning of the tongue like some flavors give you. Left my teeth and mouth feeling clean and refreshed. As for the cavity protection, time will tell. I rarely get cavities so I may never be able to prove that claim.

Overall a very nice toothpaste, definitely worth the price I paid, I would recommend it even at the regular price.