A good toothpaste but flavour was not liked

I received this product complimentary in exchange for my honest review.

The tube packaging was easy to squeeze for my almost 5-year old daughter to apply herself. While the fun flavor is meant to make brushing enjoyable, my kids did not appreciate the flavor. This might be a consideration for parents whose children have specific taste preferences.

Didn't like it

I got this kids toothpaste through Butterly and had my son use it in his brushing routine but unfortunately he did not like the texture or the taste. He was very excited that there were Pokemon on the product, but he immediately spat out the toothpaste upon first taste. I tried a bit too, and it's a bit fruity, but almost pasty and I can understand why he didn't like it. It lathered up nice and it did clean (I tried it out myself) but it didn't leave the mouth feeling fresh, so I wish it had a little bit of mint to it. Probably my own son is picky but maybe other kids would like.