This too is my husbands favorite toothpaste, and never really understood why. He is not a picky person but gets really upset when I don't buy the toothpaste with the little pieces of freshness in it. (I sometimes tend to buy a name brand that is on sale) yeah sometimes it doesn't matter or store name brands are the same as
The brand besides the price, but when it come to teeth, I would not experiment and take a chance on losing my teeth

The only tooth paste I will use AMAZING product

This is my husbands favourite toothpaste. He loves the clean fresh taste and really likes the added fresh strips for intensity.