The best value

This toothpaste is always on sale, and my whole family prefers it over other more expensive options because it provides a good value. It cleans teeth and lathers well, protects from cavities and freshens breath extremely well. I will definitely repurchase it in the future. Watch out if you have sensitive teeth, though.

Fresh and Clean.

What a great toothpaste I've come across. Not only does it clean my teeth beautifully but my breath is feels fresh too.
It actually removes tartar. I love it!

The bomb

Colgate maxclean with the whitening smart foam is always on the top of my list, it is a total let down if I have to use other toothpaste. I have been using this for years literally! It makes your teeth ultra shiny and the smart foam makes your mouth feel fresh and clean for hours, I don’t have to worry about mouthwash or popping a mint before work, this toothpaste never lets me down it is the best of the best. I think it’s the smart foam because any other brands just don’t compare!

Works great to add that extra brightness. I went out with a friend I hadn't seen in a couple of months and the first thing she asked was if I'd gotten my teeth whitened! It definitely makes a noticeable difference!

Wow ... this toothpaste is no joke ! I recently switched to this one from a regular Colgate one because I felt like my teeth needed some whitening. It seems to be working - but it's hard to tell because I've only used it for a week. Other than that, this REALLY cleans. The foam gets in between your teeth, and it actually made my gums bleed a little bit - as if I was flossing !