I would purchase this product again

I love this product. It cleans and freshens your breath, without the sting of mouthwash containing alcohol. This products whitens teeth as well. Such a win win product.

Noticeably whiter teeth after daily usage

Ive been using this for a couple months now and my teeth have gotten whiter. I continue to repurchase it because it helps with whitening, fresh breath and doesn't burn like other mouthwashes do.

Keeps teeth clean and breath fresh

Colgate's optic white mouthwash leaves your breath feeling minty clean and your teeth whiter! It's a high impact whitening mouthwash so it helps brighten and whiten your smile and it keeps it white too! I recently switched over to this mouthwash and I really like using it! Even though it says Alcohol Free there is still a bit of burn in your mouth when using it.