Let’s go back to 2010

Ten years of stains are gone!! This is amazing toothpaste. I highly recommend it. The taste is not overpowering mint. I bought a back up one just in case. A bit pricey for toothpaste but I’m remembering Colgate 2/$1 😕🤣

It's ok, does it's job

You get what you pay for, this tooothpaste does it job. It's not great, but passable. Also I found that if I used it for a long period of time, my teeth became a little more sensitive.

Works OK, not a huge difference.

I personally did not find a huge difference in the whiteness of my teeth when using this toothpaste. Would like to see more whitening power. Overall, it cleaned my teeth well.

Coffee Drinkers Rejoice!!

I have used so many different brands of toothpaste claiming all sorts of promises but Colgate Optic White Renewal High Impact White Teeth Whitening Toothpaste is the REAL DEAL!

In only A WEEK of my using this paste, my teeth have went up 2 shades brighter. I'm a coffee drinker, so my teeth have always been a horrible shade of yellow, ever since I can remember but seeing these pearly whites smiling back at me, it just makes me feel amazing.

My confidence is sky rocketed, my smile is brighter and I'm just one happy camper! A little goes a long way, too. As soon as you scrub your teeth with it, it instantly foams up into a rich luxurious lather. (Thanks to the peroxide!) I highly recommend and approve!!

Does improve the whiteness of your teeth!

I always buy this toothpaste more than any other, but only when it’s on offer in Morrisons or any local supermarket. I must say this is my preferred Colgate toothpaste and it is sensitive on my teeth and gums. I have noticed that my teeth are slightly whiter since using it, and so have my colleagues at work 😎. But, sadly unlike the emoji they do not need to put there sunglasses on when I walk in the room. However if your teeth are looking dull, this toothpaste works and does not take enamel off your teeth.

I would buy this again

Works well. Removes surface stains and brightens teeth. Also leaves your mouth feeling fresh and clean. Great product to help maintain polishing between dental appointments

The toothpaste doesnt live up to it's name, after brushing my teeth I noticed that it left a gritty residue all over my teeth which caused me to have to re-brush my teeth with another paste. The good thing is that it does give it's platinum white look after about a week of using it.

This tooth paste was not my favourite for a couple of reasons. The texture, the after taste and the weird film it left in my mouth. I wouldn't recommend this for anyone! I would personally like it off the shelves!

Colgate optic white platinum would be on my iffy list. It is suppose to whiten your teeth 4 shades lighter,but, I don't feel it did. Granted, I smoke and was hoping to whiten my teeth, but brushing twice a day , I didn't find it as effective as it states it does.
It does have hydrogen peroxide as an ingredient, which should add whiteness to your teeth, but I would rather try another product to see if it would do the trick.