very cool very nice

have been repurchasing this product for several years now while still trying new whitening brands and this one has always been favourited. very strong mint flavour and teeth feel smooth after

fav toothpaste, actual results

love this product. have not switched back to competing whitening products since trying. didnt have high expectations to see results (since it is very affordable) but i was delightfully surprised

Would buy again. Love it

Love this product. I have been using it for a month and had a family member ask if I got my teeth whitened. Love that someone else could tell that it was working without me telling them I was using a whitening toothpaste. Would buy this again.

I would buy again

I have been using Colgate Optic White since last summer and my teeth are very noticeably much whiter without the sensitivity that other whitening products may cause.

works!

I've been using this tooth paste for years, it keeps my teeth white and doesn't make them sensitive. I prefer the icy fresh flavor to the others. and it's not expensive

Wow!!!

Holy geez! This stuff works! My daughter used it for three days and had a movie star smile! It worked so well. Often available at the dollar store too.

Love it!

By far my favourite tooth paste. I can usually get it for a great price too. Works great, actually whitens teeth and doesn't taste bad at all. I will never switch!

Obsessed with this toothpaste

I first bought this because it was on sale. I'd always used crest 3D white but I'm so glad I discover Colgate Optix White. My teeth are white, my mouth is fresh and it doesn't affect my sensitivity(Crest 3D White did).

This was my second Optic White toothpaste, just in a different flavour. This did a good job keeping my breath feeling fresh and clean. I didnt notice a significant change in the colouration of my teeth. I think I need to consistently use it instead of switching to another brand to see if there actually is major change.