Great white teeth

I have used this for over 12 months . My teeth are so white. Stains have diminished greatly. Breath smells fresh after using. Lasts for ages. Have purchased this several times.

They’ve changed it!

I’m sure they’ve changed this. So originally when this came out I would buy it for about £5. Then they started reducing it to £2 and bought out another one which is whiter teeth in 5 days. That one works but this one doesn’t any longer and I think it’s just an over priced Colgate standard toothpaste in nicer looker packaging

This product is ok

This product is ok. I prefer Colgate over other toothpastes but I'm not sure that the optic white is all it's cracked up to be. I haven't noticed any super whitening but it does have a nice minty clean feel.

This is supposed to give you whiter teeth in 1 week. Haven't really seen too much of a difference yet (I haven't been using it almost 2 weeks). It's a great toothpaste though. I like this taste..makes my mouth feel fresh and clean. I'll see how the whitening does after I finish the whole tube.