I have tried multiple whitening toothpaste and I really like this one. It has whitened my teeth more than any other toothpaste and has a great flavor. I will definitely be purchasing this toothpaste again as well as recommending to my friends and family.

Excellent tooth paste. Makes you feel like you just got out of the dentist after brushing your teeth. It also makes your mouth smell pleasant all day long.

I'm a coffee addict so this toothpaste helps me a lot to have my teeth white. I have sensitive teeth and gum too and with this toothpaste it does not bother me. Amazing product!

This toothpaste is great! It leaves my mouth feeling fresh and clean. The taste is good aswell. I would buy again. You need to use the product for a couple weeks to notice a chance in teeth shade.

As a smoker and coffee drinker, I need a toothpaste that will give me clean and healthy teeth and gums, as well as fresh breath. Colgate's Optic White does all this for me.

I couldn't believe the results after using this product. It was purchased at a sale price as my boyfriend was drinking a ton of coffee lately and he was unhappy with his teeth. We decided to purchase this and WOW! What a difference. It's not making my teeth sensitive and they are looking nice and shades whiter. He had just as amazing, if not better results. I have a Dental Cleaning due in a month and I already have noticed some stains have been brushed away. I await was the hygienist has to say :)

Have been using this brand for the last 6 months. Recently went to the dentist after not going for 2 years. I am a coffee drinker/past smoker. Dentist said i have very little staining on my teeth!

I have one particular stain on one of my teeth and have found that this is the only toothpaste that effectively polishes it away! But as soon as I discontinue use and switch to another brand, it reappears. I wish I could get rid of it permanently, but this toothpaste is fairly inexpensive so I don't mind buying it as my regular brand.

I really enjoyed using this toothpaste! I found the taste to not be super overbearing, and there was no grittiness like with some other whitening toothpastes. I thought it really cleaned my teeth well; perfect amount of everything.

I started using this product about a month ago and I'm happy to say that it really works! It has make my teeth whiter by just one week exactly. And the more I use it the more whiter my smile gets. I truly recommend this product.