I got loads of this toothpaste on sale at my local grocery store and boy it was worth it. I used it with its matching optic white mouthwash and definitely saw results within a week. The results are not like the whitening strips or the professional dentist whitening where you can see a drastic change, it's more of subtle coffee/tea stains that it removes (which was my issue). Way better than paying $60 for whitening strips!

I have a weird obsession with my teeth and don't like to use white strips regularly - so this toothpaste is great to make sure my teeth stay white. I always get compliments on my teeth!

I like how my breathe feels fresh after using this product
I like how my teeth are much brighter and whiter after a few days of use as I am avid coffee/tea drink
Priced very well usually buy it at walmart or Shoppers drug mart

This toothpaste does work if you brush about 3 times daily for about a month. You will see a difference. I use this sometimes as an upkeep between whitening strips. It really helps to prolong the whiteness. I like the flavor and I love the paste. I cannot stand gel toothpaste.this toothpaste lathers up nicely and leaves my teeth feeling really clean and smooth. I would recommend this to anyone who needs a little boost in their whitening regimen. It's pretty good.

I absolutely love this product and noticed that my teeth are whiter after the first to use. I have been using it for a while and had to buy a replacement at one point and noticed a big difference. This is definitely one of my regular buys now.

Love this toothpaste. I find it works well to get rid of tarter, leave your breath fresh and help whiten your teeth all in one product. The price is right and when used daily, I find it does work to keep my teeth white.

My teeth were whiter after one brush! I try using it more than twice a day! Great price as well for the brand. I recommend this with coconut oil pulling.

Love this because it whitens my teeth, but unlike some of its competitors, it doesn't use microbeads, which are super harmful to the environment.
My teeth started getting whiter within 5 days of starting this product.

I tried it for 6 weeks and i amazed by the results.i was scared at thirst, because i have sensitive teeth. It does work, my teeth got noticably whiter and they feel cleaner. It does not cause sensativity.i would recommend it to everybody .

This toothpaste is really good for the color of your teeth and the price is really good but it has a special taste which is not for everyone... It tastes like baking soda a lot.