I just love the fresh feeling it leaves after brushing your teeth. I love the taste of it and makes me want to brush more than 2 minutes each time. JUST LOVE IT

My teeth stay nice and white from this product. My dental hygienists always comments on how nice my teeth are

Saw a noticeable difference in the whiteness of my teeth within a week of using it!!

I really like this product! The quality is very good!

Personally I prefer Colgate toothpaste to any other. I grew up using Crest, but never really liked it. Then one day the dentist handed me a Colgate trial tube and I was hooked! I have used many other Colgate products, but prefer the Colgate Optic White. I had my teeth whitened by the dentist 10 years ago, and by using Colgate Optic White for the last 3 - 4 years, everyone still comments on how white my teeth are. I really enjoy using this product, and it comes in different flavors of mint, so you can always switch it up!

Mes dents sont très blanche depuis que je l'utilise

Made my teeth whiter with one use !! Ill never use another toothpaste!

This product is a go to if you have sensitive teeth yet still want to whiten your smile!

The good news; this toothpaste begins whitening almost immediately and has a great, fresh taste. The packaging is very eye-catching and appealing, and it does exactly what it claims to on the package.

The bad news; my tube was damaged before it was even opened. In addition this 140 mL size tube comes with a warning to not use it for more than six weeks at a time. Which means that as a single person household I will not be able to use the full quantity I purchased before the expiry date of less than a year from now. Some ingredients in this toothpaste are identical to my oil-stripping shampoo, so proceed with this purchase at your own discretion of the pros vs the cons.

I do enjoy this product, despite being disappointed with the packaging, and if it continues to whiten my teeth I will likely purchase it again.

I'm in love with the toothpaste specifically for it's whitening abilities. I consistently receive compliments for how white my teeth are...I don't smoke, drink rarely, but do drink strong caffeine daily. It's great for stain removal after consistent use. It has anti-cavity fluoride & is enamel safe. My mouth doesn't feel like it's been stripped after use with heavy chemicals & is easy on my gums. It comes in different flavors, not all flavors give you that zingy fresh feeling though but I do not really care which flavor I buy. I'm in love with it's whitening abilities!