I have been using this toothpaste for well over a year now and will continue to do so. It has whitened my teeth without giving them a painful ache afterwards. It also leaves my mouth with a really fresh feel. I normally get toothaches with other toothpastes that promote "whiter smiles" and all that so this was great!

Literally the only toothpaste we use. All of the other toothpastes leave a weird film to me. We often buy it at target but it depends on the sales. It's pretty affordable and there are usually coupons for it. I always recommend it to other people.

This toothpaste was a great quality for whitening and for leaving your mouth feeling very clean. The toothpaste will actually leave your teeth feeling very slick to the touch. I did find it a bit on the burny side.

I use this product every morning and night and after 3 days people have started complimenting on how white my teeth are this is a amazing product I use it when I find my teeth need that boost of white!

I absolutely love this toothpaste! I use it 4-5 times a week ! It makes your mouth feel so clean and fresh ! As this toothpaste makes your mouth explode with freshness it also whitens your teeth at the same time ! Absolutely amazing!

Honestly my favourite toothpaste! It is so effective and makes my teeth so white that I get asked frequently what I used. It is quite affordable especially if you buy it on sale and lasts for a long time. It also doesn't make my teeth sensitive like most whitening strips do. I would highly recommend using this as a maintenance. :)

I had to try this Colgate I love all Colgate products but this one was not what I expected. It had such a gross taste in my mouth I was not happy. I'm sure it probably works but after a week of using it I couldn't anymore I really tried. It just was so grainy in my mouth.

I have sensitive teeth and this toothpaste made my whole mouth burn, not the normal strong minty toothpaste burn, but a lot worse I tried using it a few more times but the pain was too bad.

I have purchased this product several time now. My children and myself all love the fresh taste of this product. I found that with proper use of the roduct you in fact see results of whiter teeth. I will continue to use this product.

I brushed my teeth with this today and it was so gross . It tasted like chemicals . Not good . I had to spit it all out and use another kind . I don't recommend at all .