This toothpaste is amazing. Within a week your teeth are whiter and they have a certain shine to them which adds to your smile. I definitely recommend this toothpaste, I was pleasantly surprised myself!

I am all about the whitening. I normally buy another brand but I bought this Colgate toothpaste because Kelly Ripa is on the commercial. Surprisingly I really like it. The taste is clean and minty but not too strong and the whitening effect is great. I noticed a difference in about a week. It's a bit expensive but my smile is worth the price.

Im not a regular user of whitening products however I came across this toothpaste at Dollarama and decided to give it a try. My teeth were discolored from coffee/tea and within a week I began seeing a huge difference. This product has whitened my teeth significantly and also made them appear much shinier. The taste was a bit strong as I had been used to Sensodyne's very bland mint flavor, but after a couple brushes Im quite used to it. My only complaint is that the tube is a little too small at 85ml, because I was used to purchasing larger sizes, and have not come across this brand at any local stores in larger sizes.
Was extremely pleased with this toothpaste and plan to continue purchasing and using.

This is one of my favorite whitening toothpastes. It has a light minty taste (not one of those mints that makes your mouth burn!), and is great as a maintenance item to keep your teeth white. I don't often use whitening strips, but I find that this toothpaste keeps my teeth white and shiny as those who use them frequently. Also, this doesn't make teeth overly sensitive, like I've noticed some whitening toothpastes do.
My only complaint is that this kind of toothpaste is a bit pricier than some of the other whitening types, but I prefer the taste and texture of this brand to others that I have tried. You only need a small bit of toothpaste for your whole mouth, so perhaps it's a bit more concentrated than some of the other toothpastes I've used.

Is the packaging amazing or what!? I love it. I also love how this makes my teeth at least 2 shadeswhiter above what they were before I used Optic White. It also tastes great and leaves my mouth feeling and tasting fresher and cleaner. I only use it for 30 days straight and then I go back to my regular toothpaste, as Colgate recommends this. Otherwise, you could strip your teeth.

Best Whitening toothpaste on the market. It's always on sale, and the results are awesome!

I love how much whiter my teeth look after using this toothpaste after such a short time. i would recommend this to family and friends.

I love this product. The price is excellent and so is the quality. I noticed my teeth becoming more white within one week of using this product and the taste is great.

I tried this product because i had a coupon. I was sceptical, I've tried other whitening toothpastes without any noticeable results. WOW, after using it only 2 weeks, I had a dentists appointment, and she asked me if I'd been bleaching my teeth because they were so white! I'm convinced --- this is the only toothpaste for me!

I love this toothpaste! My teeth overtime seemed a bit dull and not as white as they used to be. I bought this when my friend recommended it and I am so glad I did! It not only leaves my mouth feeling fresh and clean, I also have noticed a BIG difference in the colour of my teeth. My smile is so much brighter and I feel a lot better smiling now :)