I started using this product about a month ago and I'm happy to say that it really works! It has make my teeth whiter by just one week exactly. And the more I use it the more whiter my smile gets. I truly recommend this product.

Do not like this tooth paste at all... It doesn't foam at the mouth like I like my toothpaste to do. It feels like I'm just smearing something around my mouth and it doesn't "whiten" my teeth any.

I got loads of this toothpaste on sale at my local grocery store and boy it was worth it. I used it with its matching optic white mouthwash and definitely saw results within a week. The results are not like the whitening strips or the professional dentist whitening where you can see a drastic change, it's more of subtle coffee/tea stains that it removes (which was my issue). Way better than paying $60 for whitening strips!

This is my favourite toothpaste right now. It leaves my mouth feeling clean and fresh and I can visibly see whitening of my teeth. The tube is on the smaller side but I do like the product very much.

I like the tooth paste. It gets the job done. The taste is kind of strong for my liking and I can never seem to rinse it out quick enough. I don't see any improvement when it comes to my teeth whitening.

I have used both the Colgate optic white--express white; and the optic white toothpaste with built in whitening pen. I used as instructed and have noticed no difference at all. My advice would be-- not to waste your money on either of these products ($6.00 for express and $19.00 for pen and toothpaste) You will just be paying for overpriced toothpaste. If you want your teeth whitened go to the dentist and have it done professionally, which is what I should have done, but I was taken in by the ad campaigns!!!! The supermarket products simply don't work! I cannot believe the feedback claiming to have whitened teeth, as it made not one bit of difference to my teeth. Perhaps the product only works on some people's teeth and if this is the case, then Colgate should make this fact clear in their advertising and promotion and on the packaging, otherwise it is almost 'bait advertising' where the product may work on one person out of every 100 users. Not good enough Colgate.

I have a weird obsession with my teeth and don't like to use white strips regularly - so this toothpaste is great to make sure my teeth stay white. I always get compliments on my teeth!

I like how my breathe feels fresh after using this product
I like how my teeth are much brighter and whiter after a few days of use as I am avid coffee/tea drink
Priced very well usually buy it at walmart or Shoppers drug mart

This toothpaste does work if you brush about 3 times daily for about a month. You will see a difference. I use this sometimes as an upkeep between whitening strips. It really helps to prolong the whiteness. I like the flavor and I love the paste. I cannot stand gel toothpaste.this toothpaste lathers up nicely and leaves my teeth feeling really clean and smooth. I would recommend this to anyone who needs a little boost in their whitening regimen. It's pretty good.

I absolutely love this product and noticed that my teeth are whiter after the first to use. I have been using it for a while and had to buy a replacement at one point and noticed a big difference. This is definitely one of my regular buys now.