My go to for whitening tooth pastes. I like that there is an ok flavour and that I do notice a difference in the whiteness of my teeth. Sometimes I'll go with a different brand but always end up back with this brand.

Love this toothpaste. I find it works well to get rid of tarter, leave your breath fresh and help whiten your teeth all in one product. The price is right and when used daily, I find it does work to keep my teeth white.

This toothpaste is pretty decent, I don't fin that it has really whitened my teeth. The flavour is one of the better ones for whitening toothpastes. It is a good everyday toothpaste.

My teeth were whiter after one brush! I try using it more than twice a day! Great price as well for the brand. I recommend this with coconut oil pulling.

Le goût est tellement désagréable en bouche. Sa me lève le coeur à chaque utilisation. Pas cher ,mais je suis pas prête à me passer du goût.mon amoureux à lui aussi pas aimé le goût de cette pâte.

Other competitors that uses baking soda did not work for me, but Optic White did. I love how it's a paste and not a gel, and also it didn't had any "numbing" effect on my teeth....not that I have tooth sensitivities but whitening toothpastes do tend to be harsh. This one was gentle on my teeth and worked well.

Great taste, I feel like it does whiten and makes my mouth feel clean and fresh. My go to toothpaste now, and while it isn't the cheapest, it does what I want it to!

The family uses this product. It is very effective and works well on your teeth and whitening. The kids will use this product and the taste is good. The price is decent as a family product to use. I would recommend this product.

It is quite the toothpaste. I like it quite a lot. It made my teeth whiter within two weeks like visibly whiter. It is quite effective for it's price.

Love this because it whitens my teeth, but unlike some of its competitors, it doesn't use microbeads, which are super harmful to the environment.
My teeth started getting whiter within 5 days of starting this product.