Great product

I started using this toothpaste and was sceptical about its whitening effect but with a week of use I could easily see my teeth were whiter and cleaner looking. Occasionally I notice a bit of tooth sensitivity in one spot where I’m prone to it but it’s very tolerable. Will keep buying

It really works!

This is my go to toothpaste! When I went to my dentist he commented that my teeth were white and had I done a whitening kit. I said no, and he said he would’ve thought I did as they looked whiter and brighter. I then disclosed that I’d been using Colgate Optic White, and he said, well clearly it works! So there you go... straight from the dentist.

A whitening toothpaste that works

I drink 2 coffees a day, and i was looking for a way to keep my teeth white without having to do a whitening treatment. Apparently this product works because my husband keeps asking me if I’m whitening my teeth!

The only toothpaste I use

I’ve been using this toothpaste for some time. I’m a coffee and wine drinker, and this product maintains my teeth nice and white. The first time I used this product I noticed a difference within a week.

Nice toothpaste

This Colgate toothpaste is pretty good and nice. It makes my teeth cleaner, whiter and fresher. It has a nice and not too strong taste. It is easy to use and great for any time of the day.

Definitely works

This toothpaste is great, I’m self conscious about my teeth as I drink a lot of coffee, tea and red wine. It helped to whiten my teeth by at least two shades in just a few Weeks. I use it continuously now for maintenance and prevention. If you have t tried this yet, give it a go you have nothing to lose, only white teeth to gain!

Nice white teeth

I switched to this toothpaste and will not switch again. This toothpaste has made my teeth really nice and white. I have friends using this toothpaste now as well.

Hello whiter teeth

Love this toothpaste. Not too overpowering, and helps whiten my teeth. I am a smoker and drink lots of coffee and I have noticed a huge difference in the shade of my teeth. I know without professional whitening my teeth will never get back to that sparkling white but it is nice having a noticeably whiter smile.

No more yellow teeth

Wow. This product was revolutionary, my teeth went from looking like SpongeBob to looking like fresh snow. Now I don't need to worry about all those coffee stains. No more bad pictures

My go to toothpaste

I adore this toothpaste and will not go without it. It leaves your teeth feeling squeaky clean. I personally feel that my teeth have definitely become whiter as a result of using this toothpaste.