Not a fan! I have tried both Crest and Colgate whitening toothpaste products. I have sensitive gums and this product really aggravated them. Not to mention I did not see any improvement in the brightness or whiteness of my teeth. I get more compliments when I'm using Crest and can noticeably see a difference - Colgate - not so much!

It's a good toothpaste, using it currently and I have to say that my breath is pretty minty. I do see a slight change in the brightness of my teeth.

I just love the fresh feeling it leaves after brushing your teeth. I love the taste of it and makes me want to brush more than 2 minutes each time. JUST LOVE IT

My teeth stay nice and white from this product. My dental hygienists always comments on how nice my teeth are

Great to use for everyday use. Sensitive on teeth and after a few weeks of use noticed a small difference in the color of my teeth! Would recommend to a friend.

Saw a noticeable difference in the whiteness of my teeth within a week of using it!!

This is the toothpaste I have been using for years. When I use a different toothpaste I immediatly see the difference. The 3D White toothpaste is better.

Love the toothpaste. Find it to be a bit warm though as my eyes like to water with use.

I really like this product! The quality is very good!

Personally I prefer Colgate toothpaste to any other. I grew up using Crest, but never really liked it. Then one day the dentist handed me a Colgate trial tube and I was hooked! I have used many other Colgate products, but prefer the Colgate Optic White. I had my teeth whitened by the dentist 10 years ago, and by using Colgate Optic White for the last 3 - 4 years, everyone still comments on how white my teeth are. I really enjoy using this product, and it comes in different flavors of mint, so you can always switch it up!