Clean teeth really well, leaving them looking whiter then most tooth past do. I was impressed with the results of this tooth paste .

With all the whitening kits on the market,without a doubt,this is the best whitening toothpaste I have ever used!! With twice a day brushing,you will see results in 2-3 days.Amazing product!

I drink a lot of green tea & noticed my teeth could use a lift. I thought this toothpaste would help bring them back to white. I didn't see any difference and its pricy too. Not worth it, waste of money.

I'm a smoker and a coffee drinker, and my teeth were very yellowish. I have tried my different products to try and whiten them. Nothing really worked, well at all. I seen an advertisement for Colgate optic white tooth paste. After only two days of use, I could see a difference in the color of my teeth. This is an amazing product. I would recommend it for any one who wants beautiful white teeth again.

I personally don't use this but my BF does. He really likes it and I've noticed that his teeth look whiter than they did before. I'm partial to Crest because it works for me but this toothpaste works for him.

My sister-in-law swears by this toothpaste as her daughter, a dental hygienist, recommends it to her patients. I was expecting to notice a big difference in the whiteness of my teeth. Not sure yet, but I swear I've seen some improvements. With that said, I love how my mouth feels and the taste for the day until I brush again. It's kinda pricey, but I don't mind splurging on products I love.

Im not too sure about this product. I was quite excited to get it but after use (and ive use it for a bit) i havent seen any results. Im not sure if its suppose to be used with its mouthwash but i dont find it very effective on its own. I also gave a box to my sister and i havent heard any ravs from her (at least i cant remember)

I love it !! I only use this toothpaste since it came out. it leaves a fresh breath long enough. I recommend without hesitation.

Colgate Optic White Toothpaste is the brand of toothpaste I buy all the time. It really works removing stains from coffee, wine and especially if your a smoker. It also goes on sale quite often so it is very affordable then I stock up. I highly recommend this Colgate's Optic White Toothpaste.

I don't think this stuff whitens at all, and it doesn't leave my mouth feeling clean for very long. The crest 3D white is so much better.