I was really disappointed in this toothpaste. From the ads I saw about it I had high hopes for it. In terms of basic toothpaste function it is average, although i did find that the smooth feeling you get after brushing did not last as long as usual with this toothpaste. With regards to the whitening effect I found it fell flat! I did not notice much whitening unfortunately. I will not be re-purchasing unfortunately.

It didn't work as well as I had hoped. I used one full tube and didn't see much of a diference at all. The second time purchasing this item I decited to always drink throug a straw after about a month I saw that my teeth had gone up 3 shades whiter. But that was mainly because I used straws

This toothpaste is amazing. Within a week your teeth are whiter and they have a certain shine to them which adds to your smile. I definitely recommend this toothpaste, I was pleasantly surprised myself!

I bought toys toothpaste in hopes of whitening my teeth, all while cleaning my teeth.
I found my teeth weren't whitening much after several uses, and the worst part was my teeth didn't feel very clean after a brushing. I wouldn't buy this again.

I am all about the whitening. I normally buy another brand but I bought this Colgate toothpaste because Kelly Ripa is on the commercial. Surprisingly I really like it. The taste is clean and minty but not too strong and the whitening effect is great. I noticed a difference in about a week. It's a bit expensive but my smile is worth the price.

great toothpaste. not usually a fan of colgate but this is one of there toothpastes i do like

Great product, gives you noticeably whiter teeth, leaves your mouth feeling clean and fresh.

My theeth have always been a little yellow and with time they got worst. Back then I had no money to get them fixed, but recently I got them fixed and my dentist told me to use Colgate Optic white toothpaste........well I did and I can see the difference !!! They are not pure white but they look better then ever !!!

I found that this toothpaste does help whiten teeth with or without using the mouthwash as well. Helps with reducing stains on the teeth.

Im not a regular user of whitening products however I came across this toothpaste at Dollarama and decided to give it a try. My teeth were discolored from coffee/tea and within a week I began seeing a huge difference. This product has whitened my teeth significantly and also made them appear much shinier. The taste was a bit strong as I had been used to Sensodyne's very bland mint flavor, but after a couple brushes Im quite used to it. My only complaint is that the tube is a little too small at 85ml, because I was used to purchasing larger sizes, and have not come across this brand at any local stores in larger sizes.
Was extremely pleased with this toothpaste and plan to continue purchasing and using.