I love this toothpaste! My teeth overtime seemed a bit dull and not as white as they used to be. I bought this when my friend recommended it and I am so glad I did! It not only leaves my mouth feeling fresh and clean, I also have noticed a BIG difference in the colour of my teeth. My smile is so much brighter and I feel a lot better smiling now :)

We recently finished our first tube of Colgate Optic White toothpaste and the results are very noticeable!! Everyone in the household has asked that I be sure to buy it again. I definitely think its a great buy, and the price is very reasonable. I have found it goes on sale quite often as well.

I will not go back to another toothpaste. The results are great and we all have pearly whites.

This toothpaste is rather expensive, but I would rather pay more for an effective product, then pay less for a product that hardly works. I have tried many whiting toothpastes, and this one is the best. Plus, I find it even keeps your mouth in a healthier state.

I am sorry but I just cannot recommend this product. It is very expensive compared to other toothpaste products out there and it does not provide the whitening effect as written on their package. It is mostly recommended as a toothpaste which helps whiten teeth, but the price is that of a whitening product. For the price, it does not work any better than cheaper toothpaste that promote whitening of the teeth while using the product.

Really works nicely to remove stains gradually and has a neat exothermic warming effect when manual brush agitation begins. Good taste and not too bad for sensitivity if alternated one week off with 2 weeks on and replaced with a sensitive toothpaste for the week off

I got a bunch of these with coupons so they were pretty cheap for me. I didnt really notice that my teeth were whiter after using for a few weeks though maybe because I was not looking really hard. I advise people to take a before and after picture to see the difference.

I love this tooth paste! I was getting fit for my crown when it came in and the dentist had asked if I had my teeth whitened recently because they were two shades whiter then previous and the color of my crown had to be changed again :) I also love how clean my mouth feels after using this tooth paste. the price isn't all that bad considering there is usually always a $1.00 off coupon floating around out there for when it goes on sale :)

I have seen the difference in the whiteness of my teeth almost as soon as I started using it.
I was very satisfied with the results and I definitely continue to use this product.

this is the only toothpaste ive been using. it helps keep my smokers teeth look less stained and they feel a clean that lasts most of the day