i really like this toothpaste. I find it does actually whiten a little. It's not a drastic change, but it is noticeable. I have a stockpile of this toothpaste!

I like this toothpaste and I have seen some difference in the whiteness of my teeth. Has helped with yellowing. One thing I don't like is you can taste the hydrogen peroxide and it is pretty strong. It is also very foamy, which I am not fond of. The tube seems to be a good design though, it does not plug up and the cap is easy to use.

I was reading a few of the reviews, and I'm sorry but I beg to differ with it's effectiveness!
After 2 weeks of using this products, I saw visible results right before my eyes! Even people who didn't know me asked how I got my teeth so white! I do drink a lot of tea and coffee, so I didn't have the whitest teeth to begin with, but I was extremely satisfied with the results. I didn't notice any sensitivity as I did when I used whitening strips. I would definitely continue to use this product.

I used this product for a month really hoping I would see results, but I didnt. My teeth are pretty white but I do drink a lot of tea that causes some yellowing. This product did not help

I have read many replies for this stating it worked well for them, I used it non stop for a month and I didnt see a difference my teeth are not yellow by any means but maybe I was expecting extremely pearly white teeth. I still have alot left in the tube and I had a coupon so it only cost $2.00 so for the price it was great. I will keep trying though.

Both my daughter and I use this...my teeth get a little sensitive (that's common with all whitening products) so I alternate between this and Colgate's sensitive toothpaste. We both saw a difference in the whiteness of our teeth.

This toothpaste did visibly remove stains from my teeth (coffee, tea). And my teeth are definitely whiter and brighter. Works very well.

It's a good tooth paste but i really didn't see any whitening.

I've bought Colgate Optic White a few times since it's had a few good coupons published so the cost ended up being quite inexpensive!
That being said, I found it worked quite similarly to the other toothpastes from Crest and Colgate that I normally use. I honestly didn't notice any difference in the color of my teeth even with regular use.
The taste and texture was fine, and I didn't experience any of the burning mentioned in other reviews.

For me, it's an average toothpaste. I would buy it again on sale, but not at the premium regular price.

Love using this toothpaste. All the cleaning benefits and whitening benefits without the cost of going to the dentist!