I bought this toothpaste to try out after quitting smoking. I did notice a difference within a few weeks. I feel much more confident about my smile these days! I would say that it lightened my teeth by 2-3 shades. It's about double the price of your average toothpaste but is worth it if you are looking for some extra whitening power.

Find it an interesting toothpaste and I do like Colgate products. I mean we all understand that whitening toothpastes don't tend to taste the best, but a decent product if you are simply looking to whiten teeth.

I tried this toothpaste for about 2 months, I really did not like the taste and texture that it left in my mouth.

I love this toothpaste! It is reasonably priced and works well. it does whiten and doesn't take long to see results. I find the flavor pleasant compared to other whitening toothpastes I've tried. This product is one I am going to continue to use :)

This product is OK. I don't find it whitens my teeth any more than other toothpastes. I also don't really like the taste of it. I probably wouldn't buy it again just because there are so many other toothpastes that are better.

Love it! My teeth were whiter after a few days of using it. Also leaves your teeth feeling very clean.

i love it
but i need my teeth even whiter
its never enough
i want them to shine!

I do not like this product. It does not clean my teeth well and does not whiten.

I have always had yellow teeth as a result of never really brushing before I reached middle school. Lately I have been using lots of Colgate, because I always have colgate coupons. All the reviews said it caused tooth sensitivity, so I only have used it once a day for a week, with my usual MaxFresh in the morning. Today my teeth are VERY sensitive, and just crummy-feeling. It has hydrogen peroxide in it, so it tastes like toilet bowl cleaner. I went through three toothbrushes before I realized it was the toothpaste! Really this product is quite terrible, it burns if you get it on your tongue, and how do you avoid that? However, my teeth are slightly whiter now than before, so that's the only upside to this disaster. I was just becoming loyal to Colgate, and then I meet this catastrophe! I'm switching back to Crest. Do not buy this! My teeth have never been sensitive, and typically can go through anything, except apparently this stupid toothpaste. Don't waste your money, please.

I have bought a few of these as i had some great coupons
but i find that it whitens a little bit , if your looking to whiten i recommend the whitening strips instead because they are faster and more effective.