I'm on the fence with this toothpaste.I bought it curious to try it because it has peroxide in it and I thought it would be great for whitening .I was expecting more of a foaming action like the aqua fresh extreme clean which is by far my favorite toothpaste.However this one does seem to clean well and my teeth are a bit whiter but it is quite expensive for toothpaste.I think I will stick with my usual toothpaste but I would buy this one again if it was cheaper.

Worked really well. Have to admit I was expecting it to be a little better from hearing all the hype but it was still more than satisfactory!!!

I purchased this toothpaste for two reasons. 1) The advertisements made it look incredible, and 2) I had some higher value coupons for this. Unfortunately, I wasn't really impressed. I found that it was a nice toothpaste to use, as it foamed well - and made my mouth feel clean afterwards. But I didn't notice any extra whitening at all.

I would recommend this as a good everyday toothpaste, but not as a good whitening toothpaste.

I like that this toothpaste doesn't make my mouth "burn" like so manay other toothpastes do. In other words, it's very gentle on the taste buds. I generally have white teeth, so this toothpaste seems to do its job in maintenance.

I bought this toothpaste, as I use coupons and it was on sale, so I got it pretty cheap. I was excited to try it out. The kind I have, when I start brushing my teeth, it has a warm sensation on my teeth and gums, which is nice, the only thing I don't like about this toothpaste, is that I am almost finished my tube and I dont find my teeth are any more whiter then when I first opened it..I have been using it for over 2 months now..Other then that, its a good toothpaste! Cleans my teeth, so I guess that's all that matters right? :)

i bought it at costco when it went on special got 3 for price of one outside costco.
Results im not quite sure i have been using it for almost 2 months but havnt noticed any drammatic results but it does lives up to the promise of making the teeth one shade whiter

The only reason i am recommending this product because i noticed a little trick. I used the white strips(and yes they worked for me) and after i did that i used this toothpaste to KEEP it white not make it any whiter. Because you probly know that whitening toothpaste isn't going to make a difference in most people, so i use it to KEEP them white and it actually works. Ive used white strips in the past but my teeth didn't stay white for long unless you want to keep using expensive white strips, i buy this toothpaste (yes expensive as well) but at least my teeth stay white after the treatment, also would recommend the set, white stripes then brush with this toothpaste and rinse with the whitening mouth wash, i found i got good results doing this.

I bought this toothpaste, as I use coupons and it was on sale, so I got it pretty cheap. I was excited to try it out. The kind I have, when I start brushing my teeth, it has a warm sensation on my teeth and gums, which is nice, the only thing I don't like about this toothpaste, is that I am almost finished my tube and I dont find my teeth are any more whiter then when I first opened it....Other then that, its a good toothpaste! Cleans my teeth, so I guess that's all that matters right? :)

I had bought this on sale and with a coupon. I figured I would try and i love it so I always have a tube of it in my bathroom.

my new favorite toothpaste! strong minty flavor and actually works!