LOVE IT !!!...This tooth paste works great...i'm a smoker (not that i'm proud of it ) and i noticed a big difference in the color of my teeth in just 2 weeks of using this...it's nice to find a tooth paste that does what it says it will...thanks...

This toothpaster works great, i find it works just as good as the white strips

Honestly the commercial made me want to buy it and since it was on sale I did. I have noticed my teeth are whiter. The only issue I have with the toothpaste, I don't feel like I have that "just brushed taste" in my mouth afterwards. Overall its a good product, definitely cheaper form of teeth whitening.

LIke many others I had coupons for $1.00 off andpicked it up when it was on sale. Wanted to try it anyways since the commercial is so convincing. I bought a few tubes with all the coupons I had. Just finished the first tube and my teeth arent really any whiter. I typically use the crest whitening toothpaste but also not sure if I see a difference with that either.
I do prefer the taste of this one to the crest. It has a stronger mintier flavor.
Will continue to buy in the future.

i have only ever used sensodyne tooth paste until my mum told me about this product, and i love it. i also lucked out and it went on sale for $1.77 and i had a dollar off coupon so i only ended up paying $.77 for it! and i LOVE it!

I usually only buy crest whitening toothpastes but this was on sale the other week and I had a 1.00 off coupon so I only paid a dollar! I'm glad I picked this up, I'm considering switching brands now! It costs less regularly and It definitely whitens just as good or better than crest!

I just finished my first large tube of this and I am disappointed. My teeth are not even one shade whiter. I am not a smoker, but I do drink a lot of coffee and my teeth are not as white as I would like them to be. The toothpaste has a nice taste to it that is not too strong and it makes my mouth feel clean for a long time, but there was absolutely no difference in the colour of my teeth!

This product is sooo amazing I was surprised it worked so well, it did how ever take almost 2 tubes to notice the white effect I found. The clean felling it leaves is great to the flavor is also quite nice. I would definitely be buying this again, as I quit smoking just over a year ago and this really helped to make my teeth whiter :-)

I really love the whitening effect of this toothpaste, and I feel it does provide the overall result that it says it does. The only thing that I don't love about it is the taste. It tastes OK, not a horrible taste, but hopefully this will be improved upon at some point, maybe adding a more refreshing minty taste - then it would be even better!

I bought this because honestly the commercial convinced me to. It says the toothpaste has the same whitening products as using the whitening strips.
Colgate Optic White uses hydrogen peroxide to make it easier to whiten as you brush your teeth.
It took about a week but It did make my teeth whiter. I didn't tell my friends I was using it as I wanted them to noticed and sure enough, they did. It also has the usual tartar control and did make my teeth clean.