It is quite the toothpaste. I like it quite a lot. It made my teeth whiter within two weeks like visibly whiter. It is quite effective for it's price.

I'm not sure if I recommend it or not cause it's a nice toothpaste. It tastes good, feel clean, makes your breath fresh. But it doesn't whiten my teeth, and I've been using it for at least 6 months now. So I'd recommend it as a nice toothpaste, but not as a whitener.

I use this product when i use to drink Coffee. I noticed that after 3 days of use or so, my teeth looks whiter than before. It's a bit expensive for me though, so i went back to my regular toothpaste(:

I think I was expecting this toothpaste to whiten my teeth a lot based off all the advertising however I didn't really notice that much of a difference. Don't get me wrong the toothpaste so good and cleans very well but I don't think it's the best choice to whiten your teeth.

I use this all the time. It is good and it works. I like to get it on sale and it goes on sale quite often so it is a good idea to buy two or more when it does.

I love this product, it makes you teeth white and great taste... It get rid of coffee stains when used every day...I always have extra on hand, I hate to run out of toothpaste...

This is a great toothpaste that really works on making your teeth feel clean. I always buy this product when it goes on sale because I think the price is bit steep. As for making my teeth look white, I am not too sure about that, but I do like how well it cleans. This is a product I would only purchase on sale.

I use this every morning and night. It has been about a month and a half and I have had so many people from work come up to me and tell me how amazing my smile looks and how white my teeth are. I do not plan on changing toothpaste unless something better than this one comes out! By far the most effectiveness!

Used for a week, made a difference. I've been using it now for about 3 months - didn't realize how much of a difference until I bought another brand. I'm going back!

Love this toothpaste! I definitely see a difference in my teeth. The flavour isn't too strong! I would for sure recommend and will definitely purchase again!