Great tasting toothpaste but not sure how effective it is at whitening teeth. Personally I did not see any difference.

This product works really well. I have noticed a big difference in the brightness of my teeth.

Colgate is the toothpaste brand we've been using since i was a kid. We love it the taste and how it works. When you use it the bubbles amd smell and texture feels great and fresh. Its good that they have this 3D white toothpaste cause it really helps a lot.

j'aime le goût et la sensation de propreté que ça donnes dans la bouche

Great intense minty taste. Saw surface stains removed. Didn't make my teeth sensitive like whitening strips do. I alternate weekly with a non whitening toothpaste as my dental professional told me not to use this all the time because it is abrasive. I really like the results of this toothpaste for a quick little boost to get rid of my coffee stains.

I personally don't use this but my BF does. He really likes it and I've noticed that his teeth look whiter than they did before. I'm partial to Crest because it works for me but this toothpaste works for him.

My sister-in-law swears by this toothpaste as her daughter, a dental hygienist, recommends it to her patients. I was expecting to notice a big difference in the whiteness of my teeth. Not sure yet, but I swear I've seen some improvements. With that said, I love how my mouth feels and the taste for the day until I brush again. It's kinda pricey, but I don't mind splurging on products I love.

Due to allergies I am always nervous trying new items. Thankfully I didn't react and love this product; nice mint flavour!

It didn't work instantly but I've been using this since may, works better with electric tooth brush and since buying one I'm noticing better results (:

I have been using this toothpaste for a couple months. It can get on the pricey side of toothpastes but it does show results. My teeth have a slight yellow tint but after using this product i can see a difference in my teeth. It also leaves you feeling fresh every time!!