I was really disappointed in this toothpaste. From the ads I saw about it I had high hopes for it. In terms of basic toothpaste function it is average, although i did find that the smooth feeling you get after brushing did not last as long as usual with this toothpaste. With regards to the whitening effect I found it fell flat! I did not notice much whitening unfortunately. I will not be re-purchasing unfortunately.

great toothpaste. not usually a fan of colgate but this is one of there toothpastes i do like

Great product, gives you noticeably whiter teeth, leaves your mouth feeling clean and fresh.

I found that this toothpaste does help whiten teeth with or without using the mouthwash as well. Helps with reducing stains on the teeth.

I have been using this toothpaste for a couple months now and I have noticed that my teeth are in fact whiter. The toothpaste hasn't taken away all the stains, but it does keep my mouth feeling fresh.

I saw a difference in just 14 days. I was also asked if i had my teeth whitened professionaly!!

My boyfriend and I have been using this toothpaste for about a month now, we both really like this and agree that we have seen whitening results! I have already repurchased this for our household, and plan on using this toothpaste exclusively from now on. Good taste, leaves mouth feeling clean and whiter!

Really works nicely to remove stains gradually and has a neat exothermic warming effect when manual brush agitation begins. Good taste and not too bad for sensitivity if alternated one week off with 2 weeks on and replaced with a sensitive toothpaste for the week off

I love this tooth paste! I was getting fit for my crown when it came in and the dentist had asked if I had my teeth whitened recently because they were two shades whiter then previous and the color of my crown had to be changed again :) I also love how clean my mouth feels after using this tooth paste. the price isn't all that bad considering there is usually always a $1.00 off coupon floating around out there for when it goes on sale :)

I like this toothpaste and I have seen some difference in the whiteness of my teeth. Has helped with yellowing. One thing I don't like is you can taste the hydrogen peroxide and it is pretty strong. It is also very foamy, which I am not fond of. The tube seems to be a good design though, it does not plug up and the cap is easy to use.