It's not much different to a normal toothpaste

It's a very weird texture at first, as it's more runny than normal toothpaste. I found it would slide off my toothbrush if I didn't properly squeeze it onto the centre of the brush. It foams well and leaves my mouth feeling clean, but I don't know if there's really much difference with the added fluoride. I found the tube was very difficult to squeeze and the label easily blocked the cap.