work in progress

only used a couple of times, so unable to see "whitening" results as of yet, but the clean feeling in my mouth lasts for hours and the taste is great. I find the price a bit high for the size of the bottle, but so far, i like the product.

Colgate

I absolutely adore this toothpaste! It does a great cleaning, is wonderful for sensitive teeth and effectively whitens. It is about average in price compared to competitors.

My husbands new go to toothpaste!

My husband absolutely loves this toothpaste. He says the mint flavour is slightly different from others, in a good way. He seems to like the effect it has on his teeth and has used this for the past couple months now without complaint! He has sensitive teeth as well, and has not complained about any sensitivity at all, which is astounding all on its own, never mind while using a whitening type toothpaste. Definitely gets two thumbs up from me! 👍👍

Colgate Optic White Beauty Toothpaste

Colgate Optic White Beauty Toothpaste. If you drink coffee you need this toothpaste. I had not had coffee or colas for a year and when I started again I could see the white fading. I use a sensitive toothpaste regularly and the Optic White Beauty on coffee days. Balances stains against staining liquids.

Love this

This toothpaste is awesome. Leaves my breathe clean. I noticed my teeth are whiter. This is awesome. I love the way it leaves my mouth feeling. This is my #1 toothpaste.

Not so great

Let's start with the packaging of this product. I found the tube itself very attractive and inviting, however the amount of packaging - this huge box with a plastic cover - definitely too much and not so great for the environment.

As for the toothpaste itself, after using it twice a day for just over a week, I did see a very slight whitening effect. I did however find that the "fresh" feeling in my mouth was not long-lasting; I also found that it had an unpleasant aftertaste. Sadly, not a winner in my books, from the usually reliable Colgate brand.