Not so great

Let's start with the packaging of this product. I found the tube itself very attractive and inviting, however the amount of packaging - this huge box with a plastic cover - definitely too much and not so great for the environment.

As for the toothpaste itself, after using it twice a day for just over a week, I did see a very slight whitening effect. I did however find that the "fresh" feeling in my mouth was not long-lasting; I also found that it had an unpleasant aftertaste. Sadly, not a winner in my books, from the usually reliable Colgate brand.