Looks nice, but not very pleasant to use

Packaging is quite fancy for toothpaste and looks nice on the counter. However, this extra packaging clearly reflects in the price. Nearly $8 for 70ml of toothpaste!? That's far, far too much.

As to the effectiveness, I don't notice any whitening...maybe it takes weeks/months? The flavor is off-putting, unfortunately, which makes it difficult to want to use. It's called 'Cool Mint', however it tastes nothing like mint and has a plastic undertone with no refreshing flavor whatsoever.

Apart from the nice packaging, I would not buy this. The basic Crest or Colgate toothpastes work and taste better than this, and are cheaper, too.