Use daily

I use this toothpaste morning noon. and night as well as my family. I suffer from sensitive teeth and this toothpaste certainly helps relieve the sensitivity!

Great product!

This is a good product. I can have my sensitive toothpaste, for my sensitive teeth, and still have my whitening toothpaste too. I think it works well in both ways. It helps to keep my smile white and bright. With continued use it keeps teeth sensitivity away. Also, if you have a tooth that's especially sensitive, you can directly rub this toothpaste into the site that's bothered and it soothes the sensitivity right away. It's a good product.

Wonderful for sensitivity and whitening.

I've had sensitive teeth for as long as I can remember and have tried so many toothpastes I've lost count. There's always been 1 common denominator with all of them, you never get more than one of the following clean feeling teeth/mouth, whitening and refreshing flavour. That was until I tried Colgate sensitive a few years ago. It is everything I need and want in a toothpaste. My teeth look and feel great, my problems with sesitivity have been taken care of and best if all there's not a horrible after taste or weird feeling in my mouth after I brush my teeth.

I would buy this product again.

I enjoy using Colgate white toothpaste. It makes your teeth sparkling clean and fight cavities. It has been. Around for years Colgate. I've used melluca tooth sensitive toothpaste wasn't good product

The Best Ever !

I was always trying different brands of tooth paste because I have sensitive teeth. Even Sesodyne tooth pastes , tooth pastes and mouth wash given to me by my dentist was not working. A co-worker told me about Colgate Sensitive Whitening Tooth Paste. I picked it up and it was a bit more costly then

I love the original Colgate sensitive but wanted a product with whitening as well. While this product does work really well, it isn't as good as the regular version without whitening for sensitivity but does whiten. I use it every few days to whiten but keep the regular version as my primary.

I buy this toothpaste on recommendation from my dentist, as the crest alternative has microbeads. I don't notice much in the whitening department, but the couple teeth that had sensitivity are definitely better. It helps make your teeth less sensitive. I only had sensitivity in my eye teeth but now they're fine. I'll keep using this toothpaste, since it helps the sensitivity.

I recently began suffering from pain in my teeth from hot and cold... There was one tooth in the back that got to be so bad that I was ready to pull the culprit tooth out myself! I stood in the toothpaste isle for what seemed like an eternity deciding which one to purchase. I settled on the Colgate Sensitive one as the other ones I had tried were not really helping... it was the best toothpaste purchase of my life!!! lol By the end of the day I was drinking coffee with no pain whatsoever! And, the whitening part is a total bonus! Deciding to test my luck... I even tried a scoop of ice cream and voila! No pain! I love this toothpaste! :)

I have sensitive teeth and was using sensodyne products. I ran out of them and decided to try something new. My husband and I both are so glad I did. It helps with sensitivity, doesnt leave your mouth gritty or baking powder taste. It has helped to wear i can eat things i could normally not. Love this toothpaste

   I have tooth sensitivity, I try to pretend it's not there and I have never really had the problems or pains that I been experiencing in the last few months.  I have always been a fan of Colgate it's the only toothpaste that I personally use.  I will buy everyone else in my house whatever they would like but for me, nothing feels like Colgate.  So, when I decided I had to do something for the pain of my teeth until I went to the dentist in the new year.  I went into my local grocery store for dog food and remembered.....I needed to get some stuff....so I bought some mouthwash and I grabbed some Colgate Sensitive.
  At first I likely looked a little lost standing in the toothpaste aisle of the grocery store with my 16 KG bag of dog food in one hand and my milk in the other, but I was so confused.  I've seen the commercials for Sensodyne and Colgate, I believe there were two other kinds of "sensitive teeth" toothpaste there which didn't make my choice any easier at that moment.  I mean, my gut instinct told me to stick with Colgate I trust them, love them and in my experience I don't like any other toothpaste brands.  So, why was this so difficult for me?  Well, all I can say is that the media got in my head and was pulling strings.  But in the end I picked what I new and loved.  I guess what?  Yep, that's right, I love it.  The box says that it will take two weeks for the product to fully work, but let me tell you, I could feel a difference during the first brushing.  I have used it in the morning and at night and I have loved it.  I can drink and eat, almost, anything again and it feels great.  I mean, I have two cavities so I'm not going to be able to eat a lot of sugar and have no worries but the actual sensitivity from my teeth themselves (not the pain from the cavities) has been relieved so much.  And if I do happen to eat something that bothers my teeth, like the delicious fudge I had last night at our new years eve gathering, well I will do as I did last night when ran right upstairs, almost in tears because my cavity was having a party of it's own in my mouth, dancing all over my tooth and bringing tears to my eyes.  But what do I say about that......COLGATE SENSITIVE SAVED THE NIGHT!!!  I brushed any little food that was on my tooth away, helped protect the surrounding teeth and I was in no more pain when I finished brushing.

   I am so happy to have found this toothpaste, I really think it has become my new favorite.  I love it!!!

Way to go Colgate, you made my mouth smile!