I'd tried other sensitive toothpastes but they are never minty enough and they always make my mouth and tongue feel all weird and numb. I tried this one because it offered a whitening formula and it also looked like it would be very minty. I was very happy with it. It tasted just as minty as regular toothpaste. My mouth also didn't feel weird. I'm just about to run out of this toothpaste, so I'm going to be buying another tube of the same kind. It's a winner!