Not really any difference

I didn't notice any difference with the charcoal, with the exception of it making the sink grey! I wasn't sure what to expect but it felt the same as my regular toothpaste.

Not my favorite

I tried this toothpaste for a week now, I did find that my teeth are whiter, however I didn't like the taste it left in my mouth. My mouth doesn't feel squeaky clean ( which is what I love) after using it. It leave you sick with a grey color and stains everywhere #tryColgate #tryToms #gotitforfree

A good option

I was intrigued by the whole charcoal movement, and while I've decided it's not for me, this is a good product. My teeth felt clean and I do feel like they are slightly whiter. I just feel its slightly gritty throughout the day if you don't thoroughly rinse.

Colgate Total Advanced Charcoal Toothpaste

I was selected to trial Colgate Total Advanced Charcoal Toothpaste, and received a full size tube at no cost to me. I used it every day for ten days. Personally the product is not for me. On the plus side it did remove superficial stains and teeth looked whiter. On the negative side,I did not have that just brushed clean mouth feeling after using. I found the toothpaste messy to use, as it stained everything it came in contact with, from my mouth and sink, to the face cloth I used. I am also concerned about daily use of charcoal.
I will continue to use my non charcoal toothpaste, and perhaps very occasionally substitute with Colgate charcoal toothpaste.

Not great

I tried this and to be honest the black colour of toothpaste was kind of odd but after brushing it leaves like a sand texture in your mouth. Not a toothpaste i would buy