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I have been using this brand for years. It is the best

For the price, this seemingly premium toothpaste is usually a preference for me. It does leave my mouth consistently feeling fresh. I believe it does a good job at cleaning surface plaque, however doesn't do a great job clearing the surface stains on my teeth. It regularly goes on sale for a pretty decent price, so to me this is the brand that often is the best "premium" bang for your buck toothpaste.

Leaves mouth feeling fresh and clean. Pretty good price. Have been using it for a long time with no complaints.

A nice toothpaste, I didn't find it anything special though. This is usually a pretty decent price so I guess this is a semi regular in my household and I haven't had any complaints.
I don't have any dental needs so the only preference for toothpaste is taste and this one tasted alright, just your average mintiness.

This is the only toothpaste I use. Taste great and leaves teeth feeling clean and fresh.

This toothpaste seems to be working. My kids are getting good check-ups and they like the taste.