93% OF CHICKS DIG IT
Regardless of whether this toothpaste does a good job - I won't use it due to the controversy regarding the ingredient triclosan, its antibacterial agent.
I bought this toothpaste because it typically goes on sale for a great deal at Shoppers, and was dismayed that triclosan was in it. Especially since I can use a comparable toothpaste without that ingredient. So I no longer use it.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.