I have been using this brand for years. It is the best

This product has good overall value. I would definitely recommend it.

For the price, this seemingly premium toothpaste is usually a preference for me. It does leave my mouth consistently feeling fresh. I believe it does a good job at cleaning surface plaque, however doesn't do a great job clearing the surface stains on my teeth. It regularly goes on sale for a pretty decent price, so to me this is the brand that often is the best "premium" bang for your buck toothpaste.

Leaves mouth feeling fresh and clean. Pretty good price. Have been using it for a long time with no complaints.

I've been a faithful user for 10 years and will continue to be. It's truly leaves an all day clean feeling and my teeth are in great shape because of it. The price point is ideal and often goes on sale. I'd definitly recommend this product!

I love this toothpaste and that the feeling that your teeth are clean hours after brushing is a bonus. Using this before bed gives you that come kiss me tool.

A nice toothpaste, I didn't find it anything special though. This is usually a pretty decent price so I guess this is a semi regular in my household and I haven't had any complaints.
I don't have any dental needs so the only preference for toothpaste is taste and this one tasted alright, just your average mintiness.

I do not like this toothpaste at all. I find it has a terrible taste and an even worse after taste. will not buy this product again.

I really do not like this toothpaste.After brushing with this toothpaste I always have lots of gritty residue left behind even when I rinse with mouthwash I can still feel it there.I also do not like the after taste it does not freshen my mouth as well as some others I have tried and it has an artificial taste. I'm sure the abrasive gritty formula helps in cleaning teeth better but I hate that feeling after brushing of putting my teeth together and feeling that crunching feeling of left over toothpaste particles.

This stuff works pretty well, It leaves your mouth feeling fresh and clean. It actually lasts a while.