Love the whitening aspect

I love the Whitening aspect of this toothpaste. My only complaint would be that it is not great for people with sensitive teeth. It is okay for me to use once in awhile but need my sensitivity toothpaste.

New formula is not as good as the old one.

This is the only toothpaste I had ever bought. They changed the formula to something new and it leaves your mouth feeling numb and not as fresh as it used to be. I do not care at all for the new formula

I did not really like this toothpaste I found it left a weird residue on my teeth afterwards they were somewhat gritty. I have used other Colgate products without this issue however, would not purchase this one again.

i found this toothpaste to be hard to use. It took a very long time for my teeth to feel clean. Also, my teeth felt very slimy when i was done brushing. Terrible. wouldn't try this one again.

This toothpaste is OK, it cleans your teeth, but it doesn't whiten them at all,just another gimic to get people to purchase stuff

i found the taste of this toothpaste to be quite unpleasant. I am not sure if i received a bad one or not but i did not like the taste at all.

I really didn't mind this toothpaste. I got it from my dentist...the little trial/travel size one in my " you've been a good girl and come to the dentist" parting gift. It leaves a fine grit in your mouth but for some reason I equate it to being clean...maybe b/c you get that same feeling in your mouth after the dentist polishes your pearlies? Regardless, I'm a crest girl but this would right now be my number 1 back up paste!

I got sore gums after using it, if your teeth are sensible don't buy it!