I agree with a few other reviewers that it didn't "whiten" as the product says it should, and it is one of Colgates more expensive lines of toothpaste. It says it will whiten x 3 shades with "hydrogen peroxide". I think what it does, that I noticed, is it helps remove stains that were only accumulated that day, like after you drink red wine or coffee, if you go brush your teeth, they will look whiter because the hydrogen peroxide removes just those stains, not deep set in stains. It is really bubbly and foamy, and of course, due to the hydrogen peroxide. It is not worth the price, and hydrogen peroxide isn't good for your teeth with long term use. It will actually cause erosion to your enamel.

I do NOT recommend this product.

It was a good toothpaste made my breathe fresh but didn't whiten like it claims.

Did not do anything near to what it claimed it would do. Save your money.

this toothpaste promised to make your teeth whiter but i didn't see much of a difference after using this for a few weeks. it is only like a regular toothpaste.

This toothpaste claims to make your teeth whiter but it really did not make much of a difference to my teeth. I love the way it leaves your breath fresh though.

This sounds like it would be a great purchase and item to try. We tried it and found that the results were less then pleasing. We didn't see a difference and seemed like it had a lot of sugar in it